Subject lines
The sticky on the board asked for more options, pulled towards family connection and the brand story. A and B are the brief’s own.
- A (brief) We’re not anti-screen. We’re pro-together.
- B (brief) Why we built a chess board that lights up
- 1 recommended We wanted our kids to ask us to play
- 2 A note from the parents who built this
- 3 It’s 7pm and everyone’s tired. We built for that.
- 4 Why we make games that need two people
- 5 The screen should pull you into the room, not out of it
- 6 Bring the magic back to play
- 7 Our kids are the reason. Here is the whole story.